Based in Coastal Georgia & New York. Driven by curiosity & vision.

With over a decade of experience, I have been at the forefront of shifts in the hospitality industry, shaping and reshaping how we engage with hotel spaces while fostering deeper connections between travelers, locals, and operators.

My vision blends creativity, purpose, and a touch of intuition to reimagine the essence of brand experience. I strive for intentional placemaking—whether in hotels, bars, or restaurants—finely tuned at every level: familiar faces, the perfect chair pitch, servers who remember your name, and the song you just Shazam’d that becomes your new favorite. It’s a combination of subtle, just-right moments make us feel as though we have found ourselves at the center of the universe.

It Sounds Like…

I love it when sound curation is in my scope. Enjoy a travel playlist curated for you. Best enjoyed when unpacking upon arrival at your next warm-weather vacation destination. Listen on my Spotify test account.

Ask Me Anything

AMA on the future of hospitality as I see it. How do we preserve humanness while embracing rapid technological advances? Prompts: Space tourism, food & beverage mobility, longevity meets robotics.

Image of Sana Keefer with long, dark, curly hair smiling softly in natural sunlight, wearing a beige jacket and layered gold necklaces. This is a photo of Sana Keefer, creative and brand executive.

I am drawn to places shaped by connection—and seek to create environments that call us back time and again.